Nike: Shanghai Marathon
Winning isn’t Comfortable and for the 2025 Shanghai Marathon, we took over Shanghai to help push runners out of their comfort zones.
(More to come )
We never made a case study but luckily, Chinese runners did for us. They broke down the campaign, discussed their favorite lines, and captured everything better than we ever could ourselves. It was too hard to attempt to translate it all so please enjoy in gif format.
Marathon runners write notes to push through their toughest moments.. We gathered real push notes from Shanghai runners and turned them into billboards all around the city.
We even reskinned the iconic House of Innovation Nike Store with push notes.
And created motion assets that ran all over the city.