HULU: CHECK IN TO YOUR OBSESSIONS
Welcome to the Hulu Motel.
A safe place where you can give into all your Hulu obsessions.
No questions asked. No judgments made. No matter how freaky you get.
We got rooms by the episode. So come. Relax. Stay awhile. It’s time to check in to your obsessions.
Beside just doing well for clients with so many impressions and other impressive statistics, was cited as one of the campaigns that helped Anomaly win agency of the year. So that was nice.
What’s a motel if you don’t make one for real?
We brought our campaign to life with a three day long immersive motel experience that allowed fans to dive into their Hulu obsessions. We created 5 different rooms, filled with 100’s of instagrammable easter egg from Hulu’s favorite shows, and had a ton of interactive experiences, including nightly performances from Kimchi , What We Do In The Shadows Vampires, Mayan Motorcycle bouncers and even an Only Murders in the Building themed escape room that generated over 3.94M impressions and sold out almost instantly.
We also created reality show confessional booths, complete with a producer that would usher you in and get you to spill the tea. We’d then edit their custom video on the spot, edit a custom video complete with stock footage, music and all the drama.
We had a lot of fun with design: the map, menus, signage, the motel logo, neon signs, room keys, drink stirs and door tags, even the little note pads you find by the phone - plus the robes we made are actually super comfortable.
