Nike: You Don’t Know Me. But you will.
There are a lot of high school basketball players in China. A lot.
Though the odds of being known are slim, Nike wanted to inspire the kids by giving some of the best players a chance to introduce themselves.
“You don’t know me. But you will.” We created OOH featuring these high school players and put them all around China - including outside their own schools.
If your names on it, you own it.
The CHBL finals are held in the iconic Wukesong Arena in Beijing. Built for the Olympics, it’s the dream stadium to play in. After the finals, we projected the name of each player on the winning team onto the stadium
