Nike: Mission RISE
Nike China set a goal: get a Chinese kid to the NBA.
So we created Mission: RISE - a training program to help kids outside the established basketball system compete on the world stage.
Starting with 100 players from all over the country, we turned it into a mission the entire country could follow with bi-weekly episodes. The kids trained with NBA scouts, coaches, even Ja Morant and Lebron James until the final 10 were selected for showdown against some of the best high school players from the USA.