EAT LIKE YOU
Other QSR restaurants….cough, McDonalds….wants you to eat like famous people….cough, Travis Scott. But at Taco Bell, we think you should just Eat Like You.
Instead of hyping up yet another celebrity meal, we got our celeb it to make it about the fans instead.
To kick off the campaign, we created a Meet Cute duet on TikTok. It ended up as Noah’s most popular Tik Tik to date, with almost 10 million views and over 5000 duets. Here are a few of my favorites but you can check out the rest HERE.
We even had influencers with huge followings jump on the duet, helping us make mini-ads that we didn’t even have to pay them for.