App Store - Open All Summer
Led the App Store’s biggest global campaign to date, turning the App Store into summer’s biggest pool party, filled with the fan’s favorite characters.
We extended the App Store Pool Party into fun OOH placements around the world, including a 3D billboard in Seoul and a LAX motion takeover.
We created paid social that felt like BTS of the pool party.
We customized the film using beloved characters from each country. And the fans loved it.