Reese’s Puffs x Ambush: The Future of Breakfast
We collaborated with luxury designer Yoon and Ambush, a high fashion brand with t-shirts that cost $365, and created something people need just as much:
A chrome orb bag you can eat out cereal out of.
To launch the future of breakfast, we created the Breakfastverse: a metaverse experience where you played as a walking spoon to collect chromepuffs and win a chance at the bag.
We launched the collection in NYC with an exclusive pop up breakfast event, where fans and influencers could meet Yoon, check out the chrome puff bag, score the hype box and taste the future of breakfast for themselves.
We’ve all written the fake PR headline but sometimes the real ones are better than anything you could make up. Like Vogue written a serious think piece. Or Michael B. Jordan’s approval.
