#ISEEATACO
We pitched and won the opportunity to launch Taco Bell’s first ever global campaign. The ask? Make the taco famous around the world in places where people may have no idea what a taco is.
Often times brands try to import their culture. But we realized that even though you may not know what a taco is, they are already all around you. And once you have one, you’ll start seeing them everywhere.
We launched the campaign with a massive stunt by creating a billboard the entire world could see - the moon. The idea took off, with over 2.2 Billion impressions and 1,132 site mentions globally.
From the London Eye to dancing astronauts in Guatemala, markets around the world localized the idea and activated it in their own way.
After getting people to see the moon as a taco, we continued showing all the other tacos around them with different OOH pieces.
