NACHO FRIES: CHASING GOLD
This is a tale of love, loss and treasuring the good times while you can. The classic rise-and-fall story of a young man who makes it big singing about Nacho Fries only to discover that fame is also for a limited time only.
“Love of My Life”
I wrote a full on love ballad that was performed by Darren Criss. It actually played on iHeart Radio and was one of the most requested songs of the week. We also had emerging artists cover the song in their own style for a Chasing Gold Soundtrack, available on Spotify.
To get the word out for “Chasing Gold,” we sent fans and influencers a promo kit styled like a record box set. Inside was the movie poster, a golden USB drive (with the full track and the spot), a world tour t-shirt, a customized letter, and a backstage pass that could be redeemed for free Nacho Fries.
To make the spot feel like a feature length movie, we also released a Behind the Scenes look at Chasing Gold.